Packaging and Promotional Design

My starting question for every packaging project is simple:

How will this stand out on a crowded shelf where every package is fighting for attention?

Working primarily in Adobe Illustrator and Photoshop, I blend typography, illustration, and photo editing into cohesive designs built to win that shelf competition - work that has been produced for Target, Walmart, Costco, Marshalls, TJ Maxx, Burlington, and BJ’s Wholesale. Through this, I have developed a strong understanding of how design translates from concept to high-volume retail production.